Child Custody Marketing – How to Optimize Your Content For SEO

In custody cases, courts consider what is in the best interests of the child. Judges may also order a custody evaluation by a qualified mental health professional to help make their decision.

Preteens and adolescents tend to do better with frequent visitation than long periods of time away from either parent. Joint physical custody works best for parents who are cooperative and have low conflict divorces.

Keyword Research

Identifying terms and queries people use to search for services like yours is the first step in crafting a successful keyword research strategy for your Child Custody Marketing Campaign. When done well, this helps you optimize your content for SEO and ensures that you are visible to those looking for the types of legal services you offer.

There is no one-size-fits-all approach to keyword research, so you need to find a process that works for you. Typically, you can conduct your research using free or paid tools that are specific to your practice area. These include Ahrefs, KWFinder, SEMRush, and Google Keyword Planner, to name a few.

Once you have a manageable list of keywords, it’s time to start creating content around them. The best way to do this is by creating long-form practice area pages that dive into each of your service areas and answer frequently asked questions your clients have. These are often featured in Google’s “answered snippets” section.

For example, imagine that you have a client who is looking to hire a child custody lawyer. A quick search for “child custody lawyers near me” might be enough to capture this type of client. However, if your client is interested in learning more about why adultery could be grounds for divorce, they might conduct a more specific search such as “how does adultery affect child custody.” This type of query would require you to craft content specifically answering that question.

Content Creation

Once a content plan is established, it’s time to begin creating the actual pieces of content. This may involve hiring a writer or designer, or it may be done in-house. Regardless, it’s important that the content is high quality and meets the goals outlined in the content brief. This will help ensure that it is both effective and appealing to your target audience. It’s also helpful to run the content through a review process before it is published.

Social Media

For parents involved in a custody case, it’s important to exercise discretion when using social media. One bad post can have serious repercussions, particularly if the parent is seeking custody of their children.

For example, if you’re at a party with friends and share a picture of yourself consuming alcohol or drugs, the opposing party could use it to argue that you have a substance abuse problem. Also, it’s not uncommon for allegations of a lack of time spent with children to be brought up during a custody case. Having a business that you run, even if it’s only a bakery, and posting pictures of the store location on Instagram can give the impression that you prioritize your work over spending time with your children.

He also warns against “badmouthing” the other spouse or mother/father of your children, whether in direct messages to them or in public posts. Even cryptic quotes or memes that you think are harmless can be used against you during a custody case as evidence of contempt of court.