Attracting clients is a big concern for small and large law firms alike. As your practice grows, you realize that organizing existing clients and leads is just as difficult as getting them in the first place.
Tracking your enquiries via a CRM system from the initial call all the way through to becoming a new client has many advantages. You can see who the best converters are in your law firm, how many enquiries you are receiving for each practice area, how clients found you, how quickly lawyers respond and even why potential clients might not be converting.
An effective legal CRM for lawyers can help streamline this process in more ways than you might expect.
Legal CRMs Improve Efficiency
Legal customer relationship management solutions store all client information in one easily accessible place. Once something is stored in a CRM, it can be referenced at any future point. Legal software also reduces the number of redundant processes performed by employees.
Less time is wasted with more streamlined contact management, improving the efficiency of your law firm.
Improved Relationships with Clients
Client management software keeps your firm more organized, and clients notice. When everything is right at your fingertips, you and your employees are better able to answer questions. Clients will appreciate how knowledgeable you are about their case, and happier clients mean more referrals.
CRMs Improve Lead Tracking
Because your leads are better organized using a CRM solution, you have insight into your data. With a system like CASEpeer, you can see when the last time each case matka was touched, allowing you to follow up with prospective clients that might otherwise have been overlooked.
CASEpeer legal software also helps you analyze your law firm’s marketing activity. Take the guesswork out of your marketing strategy. Find out which campaigns are bringing you clients, and which ones you might be wise to discontinue.
The simple truth is, a powerful CRM solution will make your law firm more efficient from the ground up. Many legal CRMs do more than just store client information, so do your research and choose the tool that best fits your firm’s needs.